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Case Study

Forever Land

Client

Forever Land

Sector

Festival

Services

Ads Management, Production, Post Production, Content Creators, Landing Pages, CRO

Paid ads they’ll see.
Killer creative they’ll click.
Follow-up they won’t forget.

Generated in bookings.
$ 0 M+
Event tickets sold.
0 K
Average campaign ROAS.
0 %

Positioning Foreverland as the Go-To Summer Lunch Spot for Students and Professionals, with TikTok and Instagram Influencers.

APPROACH

  • Objective
Wasabi aimed to create widespread awareness for the launch of their summer 2024 menu, focusing on their new Dragon Rolls, Donburi Bowls, and drinks. The campaign sought to drive foot traffic to Wasabi’s locations in London, Oxford, and Cambridge, targeting students and professionals seeking fresh, flavourful, and convenient meal options. Our primary goal was to establish Wasabi as the top choice for quick, high-quality lunches while reinforcing their reputation for delicious, accessible meals that fit seamlessly into the busy lives of their target demographic.
  • SOLUTION
Wasabi aimed to create widespread awareness for the launch of their summer 2024 menu, focusing on their new Dragon Rolls, Donburi Bowls, and drinks. The campaign sought to drive foot traffic to Wasabi’s locations in London, Oxford, and Cambridge, targeting students and professionals seeking fresh, flavourful, and convenient meal options. Our primary goal was to establish Wasabi as the top choice for quick, high-quality lunches while reinforcing their reputation for delicious, accessible meals that fit seamlessly into the busy lives of their target demographic.

The Results

Through our tailored approach and commitment to excellence, Digital Playmakers empowered The Great West Run to achieve its goals, solidify its position as a premier regional event, and lay the groundwork for future growth.

Increased Registrations

The refreshed brand and targeted marketing efforts led to a strong year-on-year increase in participant registrations.

Enhanced Online Presence

Social media followers grew by 25%, with a similar improvement in engagement rates, reflecting a highly active and engaged community.

Website Performance

The new website saw a huge improvement in user experience contributing to a significant reduction in bounce rates and an uplift in conversion rates.

Improved Local Reach

Targeted Paid media campaigns successfully raised local event awareness, measured through ad impressions and click-through rates.

Email Campaign Success

Open rates averaged 40%, with strong click-through rates, driving both registrations and community engagement.

SEO Impact

The event’s website ranked on the first page for key local and industry-specific search terms, boosting organic traffic.

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