How Platform Shoreditch grew venue revenue 68% on a nominal ad spend increase

The challenge

Our approach

We stopped buying the nights that sold themselves. Budget moved into the quiet half of the week, with separate messages for group organisers and for couples, and creative was shot in venue so the ads showed the room as it feels on a good night. Retention then picked up the group bookers, because the person who organises one work social will organise the next one too.

1. 01

   Split paid campaigns by daypart, so quiet midweek sessions got their own budget and message.

2. 02

   Filmed in venue on busy nights and replaced format led creative with occasion led creative.

3. 03

   Captured group organisers at the point of booking and marketed the next occasion early.

The result

Venue revenue grew 68% within 8 months, on a nominal increase in ad spend rather than a bigger budget. The gain came from the days that used to sit empty, which is the difference between a busy weekend and a business, and weekly takings became stable enough to plan staffing and stock against. The account now runs on a monthly creative cycle instead of one winning ad.