CASE STUDY

How Sixes Cricket grew advanced bay bookings 31% at 18.5X ROAS

Sixes Cricket is a social cricket venue that came to us straight out of administration, with bays to fill and no room at all for wasted spend. Advance bay bookings rose 31% at an 18.5X return on ad spend.

Competitive Socialising

United Kingdom

Meta Ads

Google Ads

Creative

Web Devellopment

The challenge

Coming out of administration changes what marketing has to do. There is no cushion for a slow test and learn phase, and every pound of media has to come back as a booked bay rather than a brand impression. Trading history was patchy, so the account could not lean on a clean run of past data to find its audience.

Confidence in the venue needed rebuilding at the same time as the diary, and competitors had spent that period trading normally. The job was advance bookings, quickly, at a return the business could actually survive on.

Our approach

We built the account for advance bookings only, and priced every decision against return on ad spend. Search picked up the people already looking for the format and for the venue by name, while paid social carried the reason to book ahead rather than turn up and hope. Creative showed full bays and real sessions, so the venue looked open, busy and worth committing money to.

Ran search on brand and format terms to catch the demand already looking for bays.
Built paid social around advance booking offers rather than general venue awareness.
Judged every campaign on return on ad spend, with weak angles cut inside the week.

The result

Advance bay bookings rose 31% at 18.5X ROAS, from a standing start after administration. Because the campaigns were built around booked bays rather than reach, the return held as spend increased, and the venue could staff against a diary that filled ahead of the day rather than on the day. That gave the business the one thing it had been missing, which was predictable weekly demand.

31%

advance bay bookings

18.5X

return on ad spend

Sixes Cricket is FULLYBOOKED®

Sixes Cricket is FULLYBOOKED®Sixes Cricket is FULLYBOOKED®Sixes Cricket is FULLYBOOKED®

Sixes Cricket is FULLYBOOKED®

Sixes Cricket is FULLYBOOKED®Sixes Cricket is FULLYBOOKED®Sixes Cricket is FULLYBOOKED®

Sixes Cricket is FULLYBOOKED®

Sixes Cricket is FULLYBOOKED®Sixes Cricket is FULLYBOOKED®Sixes Cricket is FULLYBOOKED®

Real numbers, from real operators

years industry experience

£85M

generated in bookings value

32%

average increase in monthly revenue

★ Trusted by operators worldwide

WHAT CLIENTS SAY

TESTIMONIALS

Crowd at a concert reaching up as confetti falls from above under colorful stage lights.

★★★★★

“We saw an immediate increase in booking levels across the board, particularly bookings flowing into the quieter days which was something we'd struggled with before. Since FULLYBOOKED came in we saw our weekly takings stabilize which allowed us to properly plan our day to day operations."
‍

Tomaso Portunato

Owner, Platform Shoreditch

Silhouettes of people dancing and socializing in a dark room with red stage lights.

★★★★★

“The FB team are top notch — everything from diving into the numbers to aesthetic and execution. A fully well-rounded approach. Since working with them we've seen higher conversions, better social media presence, and a much deeper understanding of attribution and effectiveness.”
‍

Samuel Akiba

Owner, Ciao Evento

Shelves of assorted craft beer bottles and cans organized with labels for stout, porter, and IPA.

★★★★★

“My company has been around for nearly 10 years, but when we started expanding across the U.S. we struggled to find an agency that could keep up with our growth. Other teams' results were okay, but we knew ticket sales could be stronger with the right strategy. FullyBooked came in and helped us reach the next level.”
‍

Kenneth Espinal

Owner, The 9am Banger

Modern gym with treadmills, elliptical machine, weight bench, and large windows showing buildings.

★★★★★

“Before working with FullyBooked, it's no exaggeration to say our business was on the brink of collapse. This was our first major campaign drive with the FB team, and after a few weeks the floodgates opened. From day one it was immediately obvious we were working with a cut above the rest.”
‍

Joe Creighton

Owner, 1st Base

3D text spelling Projects on a textured wall with purple and orange lighting.

★★★★★

“Since working together, we saw an immediate step up in our marketing performance. Campaigns became more targeted and effective, and we started seeing stronger booking momentum much earlier than before. The process felt more structured, with measurable progress week by week.”
‍

Harrison Wheeler

Head Of Marketing, The Rock Orchestra

Person in forest tossing a Nikon DSLR camera in the air with autumn leaves in the background.

★★★★★

“Before working with Connor and his team we were worried every day whether we would hit our target bookings - some days we would, some days we wouldn't. We knew that we needed help but were finding it hard to trust an agency after previous experience. We no longer have the fear of inconsistent bookings which is a huge weight lifted.”
‍

Kalisha Campbell

Owner, BakeIt!

MORE RESULTS

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How Sixes Cricket grew advanced bay bookings 31% at 18.5X ROAS

The challenge

Our approach

Ran search on brand and format terms to catch the demand already looking for bays.

Built paid social around advance booking offers rather than general venue awareness.

Judged every campaign on return on ad spend, with weak angles cut inside the week.

The result

Real numbers, from real operators

TESTIMONIALS

More from the experience economy

68% REVENUE JUMP WITHIN 8 MONTHS

42% MORE BOOKINGS IN FIRST 9 WEEKS

BOOKINGS ROAS UP FROM 6.8 TO 14.2